Product Design

Product design

Logo Design

皇豆/ Emperor Bean

The name "Emperor Bean" was chosen to evoke a sense of tradition and heritage, while also highlighting the product's main ingredient, soybeans.

The logo uses graphic element that combines the shape of a bean and a crown. This design conveys the concept that beans are the core product of the brand, while the crown represents the royal and noble meaning conveyed by the word "Emperor" in the brand name.

The typography was carefully selected to create a sense of elegance and sophistication, with a nod to traditional Chinese calligraphy.

The entire graphic is simple, clear, and easy to identify.

Package Design

Overall, the Emperor Bean logo was designed to communicate the brand's values of tradition, quality, and purity, while also appearing modern and approachable.

The stylized soybean shape and elegant typography create a memorable and unique visual identity, which reflects the brand's commitment to high-quality, natural ingredients and its focus on tradition and heritage.

Signage Design

The Clover Cafe logo, with the clover symbol as its central element, with a dark background to suit a cafe bar setting.

The clover symbol as its central element is designed to communicate the brand's values of warmth, friendliness, and naturalness, while the use of dark. background also conveying a sense of sophistication and elegance.

The modern and stylish sans-serif font is easy to read and complements the upscale atmosphere of a pub.

Exploring graphic design pursuits, including logo creation, poster design, product packaging, and crafting items like keychains and gift cards, feels like a leisure to me.